Community Features and Amenities Valued In 2020

Renters are drawn to apartment life for convenience, location, amenities, and the lifestyle communities offer.  With renters' needs and wants ever-changing, multifamily communities are forced to adapt.  From everyday conveniences to luxury amenities, management companies are offering a wide scale of options to potential residents. Talk about new things we have seen become important in…

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Getting to know Friedman Communities: The Friedman Values

At Friedman, our values: Sense of Urgency, Passion, Reputation, Teamwork, Intrapreneurship, and Relationships are the foundation upon which we are built.  These six values are integral in making sure we stay consistent, accountable, and up to the Friedman standard. We encourage our employees to live by our values both in and out of the office.…

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Find your New Home Virtually: How Virtual Tours are Effecting the Multi-Family Industry

In the wake of COVID-19 virtual tours became a necessity to keep apartment communities functioning as “normal”.  They may have formed out of need, but they have developed into a useful tool for leasing offices and properties to connect with prospects at any time of day and without location limitations.  A recent RentCafĂ© survey shows that…

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