Author Archives: Stefanie Jacobson

Getting to know Friedman Communities: The Friedman Values

At Friedman, our values: Sense of Urgency, Passion, Reputation, Teamwork, Intrapreneurship, and Relationships are the foundation upon which we are built.  These six values are integral in making sure we stay consistent, accountable, and up to the Friedman standard. We encourage our employees to live by our values both in and out of the office.…

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Find your New Home Virtually: How Virtual Tours are Effecting the Multi-Family Industry

In the wake of COVID-19 virtual tours became a necessity to keep apartment communities functioning as “normal”.  They may have formed out of need, but they have developed into a useful tool for leasing offices and properties to connect with prospects at any time of day and without location limitations.  A recent RentCafĂ© survey shows that…

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Simple Ways You Can Go Green

Earth Day was created in 1970 with the purpose of bringing attention to the Earths depleting resources and the impact we make on the Earth.  Fifty years have passed since celebrating the first Earth Day.  In these years immense efforts have been made to help heal the Earth but the fight continues.  A plethora of ways…

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Pets Above All

Finding the perfect home is no easy task. Add in a furry roommate, and that task can become even more difficult. Since sixty-six percent of renters are pet owners, it shouldn't come as a surprise that 75% of renters first filter by "Pet Friendly" when searching for an apartment. Pets are considered family, and renters…

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Make Your Spring Sparkling Clean

With Spring only a few days away, it is time to start planning your Spring cleaning. Fortunately living in an apartment community means no outdoor cleaning but that doesn’t mean you should neglect your Spring cleaning. Refreshing your interior space and preparing it for a new season is important. To make this task seem more…

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Service over Space: 3 Growing Trends Renters Value Most

More and more people are turning to multi-family communities for their residential needs. As renters search for a new place to call home, they have certain boxes that need to be checked off, such as convenience in location, space requirements, price, etc. However, one checklist item has gained increasing popularity, desired residential amenities. Property owners…

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